By J. Sharpe Smith —
In 2015, we saw more DAS equipment providers turn their sights on the enterprise market. Many believe that carrier-funded, high-profile venues will be built out soon and enterprises will be the next frontier. OEM’s also understand that this new market has a much different business model. New DAS products are less expensive and simpler to deploy. Essentially, everybody wants to be like Wi-Fi. But don’t expect the enterprise market to be an easy sell. Not all of the real estate market is on board with DAS.
Products and marketing look beyond the stadium: