An iGR market study analyzes how U.S. mobile consumer behavior at home affects broadband telecommunications use. According to iGR, the information in the market study would be valuable for mobile operators, cable multiple system operators and other fixed broadband providers, device original equipment manufacturers, content providers and distributors, financial analysts and investors.
“In the last 18 months, the pandemic has had an obvious impact on many U.S. consumers’ home data usage,” said Iain Gillott, president and founder of iGR. “In our new forecast we have estimated how the pandemic will likely impact average home data usage during the next five years.”
A statement from iGR about the study does not reveal any details about the study’s findings, and instead describes in general terms what the study includes.
“The study estimates home broadband usage and how much of that usage is on Wi-Fi, as well as how much of the usage is generated by video content,” the statement reads. “The market study incorporates the impact of the COVID-19 pandemic on home broadband usage throughout the forecast, according to iGR’s assumptions about broadband consumers’ current behaviors and their behaviors when the United States returns to a new normal.”
The study, “U.S. Home Broadband & Wi-Fi Usage Forecast, 2020-2025: Measuring the Pandemic’s Continued Impact,” provides a five-year forecast for the amount of data used over home broadband connections in U.S. households. Additionally, the forecast divides the data use into wired Ethernet or Wi-Fi and splits use between video and non-video content. The study discusses home broadband use behaviors of U.S. consumers and details results from iGR’s October 2020 survey of more than 1,000 U.S. mobile consumers.