The maker of Nokia-branded phones has debuted its latest line of new devices, including a “military grade” smartphone that’s equipped with 5G capabilities.
HMD Global, which was created by former Nokia executives in 2016 and bought Nokia’s ailing mobile phone unit back from Microsoft in a $350 million deal, said that the new Nokia XR20 will be the most durable phone its ever created.
“Built to survive anything life can throw at you, the Nokia XR20 can withstand much more than you’ll ever demand of it,” the Espoo, Finland-based firm said in a statement.
The XR20 phone comes with a 6.67-inch Gorilla Glass Victus display and can resist damage from scratches and drops from as high up as about 6 feet, according to the company.
“With an ultra-solid case and the toughest display glass we could find, it’s scratch-resistant, drop-resistant, temperature-resistant, water-resistant and kid-and-pet-resistant,” the company’s promotional material says.
The advertising for the XR20 taps into the popularity of the Nokia brand, which has become known for the strength and durability of its phones from years ago.
The reputed invincibility of older Nokia phones has often been the target of viral memes that circulate on the internet. In a marketing video for the new phone, HMD shows a woman spilling coffee on the device and then rinsing it in the sink.