From time to time, even we editors go off the rails. As much latitude as we have to discuss various vectors within the industry, professionally, there are times when the human side of us peeks out, driven by something said, or seen.
I understand that to get eyeballs nowadays, one has to get creative. The industry is full of such “creative” terms and acronyms. Heck, I am stuck on a term for the IoT that I came up with; the Internet of Everything/Everyone, hoping it will catch on.
However occasionally, something gets tagged with a moniker that appears totally reasonable to whomever but once it gets out there, others see it differently.
This was brought to my attention by my esteemed eDigest editor. And when I first saw it I had to pick myself off of the floor!
Thank you, Opanga Networks, for making my day. In a recent narrative, they stated that “5G Applications Will Generate Mega Elephant Flows, Outpace 5G Spectrum Availability.”
Well, I have to be honest. After I picked myself off of the floor, tears streaming from my face, I just have to say something about this. I hope my readers can see the humor in it as I did.
The first thing that came to mind was a herd of elephants going pee! Not just one elephant, that would constitute a micro-flow. But a parade of them, well, ya, that would certainly be considered a mega-flow. The image I conjured up was hilarious. Then, I imagined their stream as data, ones, and zeros, – more belly laughs. And everybody I talked to saw the humor in this.
Back to reality and to be fair, while their vernacular may be a bit strange, what Opanga Networks is focusing on is the data tsunami. They have a point. There is a lot of concern over data overwhelming the available spectrum resources. Things like the various flavors of X-reality, 4K, and beyond, high-resolution video, fixed mmWave wireless, the connected car, smart “x” and more are all vying for spectrum. Everybody is so busy developing apps, independently, with little or no regard to the overall, high-level load they will place on bandwidth.
I guess if one wants to follow the angle, it was stated that 4G network sessions already count for as much as 70-percent of data traffic, creating these “elephant flows.” Opanga ratcheted that up for 5G and is calling them “5G Mega Elephant Flows.”
According to Opanga, “4G networks streaming video applications such as YouTube consume between one and three Mbps and they have been a real handful for operators to grapple with. These new 5G applications will consume 10 to 50 Mbps or more and we call them Mega Elephant Flows. Optimizing these applications over the radio infrastructure will be essential and not a ‘nice to have.’”
“In most markets around the world mid-tier spectrum will double an operator’s holdings, or maybe triple it,” said Dave Gibbons. Opanga’s CEO. “But these new applications will increase traffic demand by 10- or 20-fold easily.”
Ok, back to funny side of this. I have to give Opanga an “A” for creativity. Just know that such terminology conjures up all kinds of silly thoughts. OK, my next missive will be back to reality.