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WIA Presents the ‘View From the Top’

July 18, 2017 — 

Executives of five large telecommunications tower companies assess the state of the industry and make predictions for antenna site development and company operations for the coming year.

By Don Bishop

Speaking in Orlando, Florida, on May 23, executives of five large tower companies answered questions at a session named “The View From the Top.” The occasion was the Wireless Infrastructure Show, and the executives were Steven C. Marshall, executive vice president of American Tower and president of its U.S. tower division; Jay Brown, president and CEO of Crown Castle International; Jeffrey A. Stoops, president and CEO of SBA Communications; Alex Gellman, CEO and co-founder of Vertical Bridge; and David E. Weisman, president, and CEO and co-founder of InSite Wireless Group. Jonathan Adelstein, president and CEO of the Wireless Infrastructure Association, was the moderator. The following are highlights from the session, edited for length and style.

From the left, WIA’s Jonathan Adelstein, American Tower’s Steven Marshall, Crown Castle’s Jay Brown

Adelstein: Could you reflect on how you thought the FCC’s broadcast incentive auction came out and what it means for wireless infrastructure?

Marshall: The incentive auction has been a really great success. It obviously makes available additional low-band radio-frequency (RF) spectrum that will be deployed in the next three years or so.

American Tower will be working to decommission and reinstall our broadcast tenants where appropriate. We’ll see some churn from some of the broadcasters that are exiting the market. We see an upside from auxiliary broadcast antennas.

Brown: To have another band of spectrum and more opportunity for us as infrastructure providers represents long-term growth. I encourage people on the investment side to think about the long runway of growth. Whether the new RF spectrum band is built this year, next year or later, the demand curve suggests that it is needed. When it does get built, it will be good for our industry.

SBA’s Jeffrey Stoops

Stoops: Given the characteristics of the SBA Communications portfolio, network deployment in the 600-MHz band will be quite positive. I’m encouraged by the actions of the leading winner, T-Mobile US. It would not surprise me if they really got a good jump on things and got a lot done well ahead of the 39-month targeted timeframe. They’ve already done an excellent job of getting ready.

Gellman: My view is slightly different. If you look at the FCC Auction 14 for Wireless Communications Service spectrum, if you look at the incentive auction, and then if you look at the bidding between AT&T and Verizon for Straight Path Communications and its spectrum holdings, we’re seeing real differentiation and a change in perception of the value of spectrum. Before FCC Auction 14, beachfront real estate was considered to be at 800 MHz, 700 MHz and even 600 MHz. Now, I think it’s more mid-band because of the demand and the density of demand. And then you have this bidding for Straight Path, which is obviously for millimeter-wave spectrum. There’s a clear evolution in the value of different spectrum bands. The next step we’ll see will be carriers rationalizing their use of spectrum by geography and density.

Insite Wireless Group’s Weisman

Weisman: It is all good news in terms of utilization of the 600-MHz band by the wireless telecommunications carriers, particularly now with more spectrum being purchased by Dish Network, building up the inventory of undeployed, future-use spectrum, which is great for the wireless infrastructure tower side. For those who own broadcast towers — and I know American Tower and InSite Wireless Group do — it finally broke a wait-and-see attitude that has prevailed in the telecom broadcast TV industry until these auctions took place. Now, we have a much more robust, active broadcast market that is adding value to our infrastructure assets in the broadcast world.

Adelstein: The First Responder Network Authority (FirstNet) network shows signs of getting up and running. What effect will it have on your companies, and what do you see in the timing?

Marshall: The FirstNet contract winner, AT&T, has a clear plan that will be great for the United States and great for the wireless infrastructure industry. The American Tower portfolio of towers will be extremely important for AT&T to achieve its goals.

Crown Castle’s Brown

Brown: It’s a new network build. It’s been a long time in the industry since we had a full new network build that happened nationwide.

Stoops: Not only will the FirstNet network be deployed at 700 MHz, but AT&T, to its credit, spoke publicly about waiting for this to deploy a lot of the undeployed AWS3 spectrum, the Wireless Communications Service spectrum. It is a smart move on AT&T’s part to piggyback this with the FirstNet rollout, for which they are receiving a big check from the government to help with facilitating the construction. FirstNet will be a good thing for our industry for many years to come.

Gellman: It was three years ago at this show when AT&T basically pulled the plug, literally in real time. It’s great that for the market that AT&T is returning to invest in the United States in wireless, and it’s a great thing for AT&T. Having healthy carriers is good for all of us. AT&T deploying 16 megahertz of pretty much clean spectrum will give them a tremendous capacity boost. That can’t be anything but good for all of us.

Weisman: FirstNet is not just an urban play; it’s a rural play as well. The benefit and the build out will be felt nationwide. It’s going to take place where there is a need for coverage, and that will be a catalyst for growth for the infrastructure builders.

Adelstein: How are your companies preparing for fifth-generation (5G) wireless technology? Are you involved in some testing? What effect will 5G have on towers?

Vertical Bridge’s Gellman

Marshall: The wireless infrastructure business is at the sweet spot at the moment, with T-Mobile on the 600-MHz band, and FirstNet, and then a new technology coming along. With 5G, the standards are still evolving. It’s highly unlikely that we’ll see significant deployment of 5G-specific equipment into the network for a few years, probably not until 2020. There may be some early testing and some fixed broadband. But for truly mobile 5G, it’s going to be post-2020 before we see anything significant. Meanwhile, there is much work to be done to understand the siting requirements and help the carriers prepare for the transition from 4G to 5G.

Brown: 5G brings an opportunity for our carrier customers to increase average revenue per user (ARPU) with wearables, autonomous cars, smart cities and other applications. They need a financial return for the investment of capital that they are making in their networks. 5G looks like it presents a real opportunity to be a game-changer for their returns and, therefore, it justifies a significant investment in the network.

Whether we think about macro towers or small cells, carriers will invest in them to take advantage of a new revenue stream. In the early days, what drove the first several years of the massive investment in wireless infrastructure was the opportunity for wireless carriers obtain a terrific return on investing in infrastructure and spectrum by building out of their networks. 5G may be the next big wave in the investment cycle.

Stoops: At SBA Communications, we have been watching how 5G is developing. The 5G millimeter-wave application primarily for use in dense urban markets seems to have attracted the most attention. What’s not receiving as much attention and what’s exciting for us because of the nature of our tower portfolio is mobile 5G. T-Mobile and some others have spoken of plans to use some 600-MHz spectrum for mobile 5G, which would roll out nationwide. It will take several years to accomplish the frequency changes and other things that will make 5G what it’s expected to become. What we’ve been told by many folks is that the carriers will need all new radios and probably mostly new antennas.

Gellman: A year ago, we were thinking about 5G as achieving some mobility by 2020. What’s different a year later is more expectation of deployment of fixed 5G as an onramp for mobile 5G. That means there’s something to expect before 2020 that will require significant investment to deliver over-the-top content

The original wireless application took the phone and made it wireless. The carriers monetized it well, making a profit and replacing landlines. Next came the internet. They didn’t do as good a job at monetizing it, and they suffered a little. Now, with video, which is even more competitive, they haven’t really monetized it. Their ARPU is falling.

The 5G ecosystem with the internet of things and connected devices gives wireless carriers an opportunity to expand the revenue base. The most recent results are pretty bleak. It didn’t give any of us in the wireless infrastructure business much comfort to see ARPU falling. We like unlimited data plans, but wireless carriers have to have the money to support the network to support unlimited data plans. Thus, opening up new frontiers of revenue opportunity is important.

Weisman: As 5G rolls out and develops, an infrastructure provider goes through a number of iterations, trying to understand the variance of the “what ifs.” What are the networks going to look like? What are the deployments going to look like? How is it going to affect our existing infrastructure?

The second item is how is it going to add to more opportunities to layer in additional places for our infrastructures? InSite Wireless Group has acquired portfolios of real estate assets or other sites that may work in a densification strategy, as well as taking steps to understand the backhaul or fronthaul opportunities at our sites.

Adelstein: Another aspect of 5G is smart cities. How will your companies fit in with the smart city movement, and what is needed to support it?

Marshall: In smart cities, many new services and capabilities will be deployed that will lead to improvements in efficiency and effectiveness. Ninety-five percent of American Tower’s assets lie in urban and suburban areas outside of the dense urban areas of smart cities. Thus, the smart city movement doesn’t offer an immediate opportunity for us. However, because of the opportunities that exist, we continue to evaluate whether there are types of shared infrastructure where we can bring our model and add value for the carriers, and help them with an acceleration of deployment. That’s somewhat in the future for us.

Brown: I put the smart city movement in the category of enterprise opportunity for wireless. For the past 20 years, most wireless telecommunications growth came from consumer applications. Smart cities present a new enterprise revenue opportunity for wireless carriers Smart cities will require additional wireless infrastructure and are likely to lead to additional returns for wireless carriers.

In smart city initiatives, small cells will benefit greatly. Meanwhile, in dense urban areas, macro sites, including rooftop sites, will be incredibly valuable as hub sites in providing overall macro coverage for mobility and other things. To place wireless access points closer to the application base requires significantly increased site density, and small cells will be a big part of that.

Stoops: SBA Communications focuses on macro sites outside of urban markets. Smart cities will be another extension of urban architecture, primarily consisting of fiber-fed small cells. Where macro sites are involved, we’ll be involved. But the smart cities will develop alongside some of the efforts of our customers as they build out these dense urban quarters.

Gellman: The Vertical Bridge portfolio looks more like SBA Communications’ portfolio than the others, so my answer is similar. Ancillary opportunities, the internet of things and smart cities will place carriers in competition with one another to offer instant availability and ubiquity versus more niche-integrated plays that offer specific savings and efficiencies to specific enterprises. It’s going to be difficult for the niche players to succeed if they can’t find verticals [customers with specialized needs] to penetrate that market and really establish a presence versus the already-there, giant footprint and ubiquity of the big carriers. Some will make it. I just don’t know how.

Weisman: Outside of urban areas, InSite Wireless Group’s portfolio is similar in a macro sense, but we have in-building wireless projects. And, we built out the Boston subway system with 22 miles of underground tunnels and 39 train stations. We’re building out Los Angeles and Atlanta. During that process, you can see what happens. The municipal authority comes to us with additional asks. We had no Wi-Fi offering when originally building in Boston. We now have Wi-Fi provided by one cable company on all the platforms, inside and outside.

In Atlanta, we were awarded the project, and they came back to us and said, “We want free Wi-Fi deployed in a certain timeframe.” The mayor of Los Angeles came to us and said, “We have a 75-year history with Union Station. I need free Wi-Fi in 30 days.”

What we find is the dangers in the ask. The smart city is a great desire, and it will be a great add-on, but the implementation will be complicated.

Adelstein: Are small cells a substitute for macro sites, or are they more of a complement or supplement? What do you see as the future for the small cell business?

Marshall: Small cells inside buildings differ from small cells outside buildings. Small cells deployed in open areas outside buildings are complementary to the macro overlay. They add capacity in dense urban areas where there’s a lot of demand for data coverage. American Tower has not attacked that market.

The growing need for in-building coverage to meet wireless data levels expands the need for more buildings to have a discreet wireless capability. We see opportunity there.

Brown: Crown Castle has built more than 20,000 small cells, mostly in the top 10 U.S. markets. We have 25,000 nodes under contract to build, the majority of which are in the top 20 U.S. markets. Those systems are being built relatively near existing macro sites. We don’t perceive the small cell roll-out as a threat to the macro sites because the macro sites continue to be the most cost-effective, efficient way for the carriers to deploy their networks

Given the current data use with 4G and the anticipated data use with 5G, it wouldn’t be possible to place enough macro sites into the environment and reuse the RF spectrum in ways that would fully meet the demand for wireless services.

Think of it as small cells being the lamp in a room, and macro sites are large overhead lights. Large overhead lights do what towers do — they provide broad coverage and cover large geographies, and you also need lamps in the room in order to accentuate a room and improve the wireless coverage. That’s what wireless carriers use small cells for, and we see it as complementary.

Where macro sites will meet the need and small cells won’t be needed, you won’t see carriers deploying small cells. For large portions country for some time to come, macro sites will support the wireless networks. In more urban and dense urban areas, you will see a combination of macro sites and small cells.

Experience seems to support this view. All wireless infrastructure companies use long contractual terms with the macro sites. At the same time we see carriers commit to using towers for 10 to 15 years, we’re working with them in the same neighborhood on small cells. They don’t view small cells as anything other than complementary in accomplishing their network goal. We expect that pattern of network development to continue.

Stoops: Jonathan (Adelstein), the SBA Communications investor base has been keenly interested in the answers to your questions about small cells almost since the dawn of small cells. To speak to that point, I’m unaware of a single macro site that has been taken down and replaced by small cells.

Carriers use macros to provide basic coverage, and then add small cells for capacity where necessary. That’s how our customers think about it. That’s how all the engineers that we speak with think about it. I am more convinced than ever that small cell use is complementary architecture and not competitive.

Gellman: To date, small cell use has complementary, unquestionably. You always need the umbrella within which the small cells operate. Where small cell architecture is competitive is on the margins. In certain geography, small cells make the most sense for the cost per megabit and density delivered. In the vast majority of the U.S. land mass, using small cells will never make sense. But on the margin, where carriers seek the lowest cost per megabit delivered, there will be some competition to deploy small cells instead of macro sites. What the size of that geography is will be a function of the relative cost of the two types of sites.

I agree with Jeff (Stoops) that you won’t see small cells replacing existing macro sites, not for a long time, if ever.

Weisman: The use of small cells is completely complementary. The competition is probably for the capital allocation dollars — what the carrier is going to spend in a particular year. The pie of allocation is but so large, and they’re going to now allocate X for macro, Y for DAS and Z for small cells.

Gellman: I’ve seen geography where one carrier will have a DAS and another carrier says, “Please build me a tower here.” That tells me ultimately there is some layer where there’s a choice. The carriers believe there is a choice.

Adelstein: Speaking of capital expenditures, where do you see that heading for the carriers? They are in a difficult situation in which prices are dropping dramatically, yet they’re competing with one another on network quality. How can they make the necessary capital investments to keep up with the huge growing demand? What do they expect to see in capital spending by carriers?

Marshall: We’re seeing historically that the carriers in aggregate are spending around about $30 billion a year. We’re seeing that data growth across the network has been growing about 40 percent a year. There are projections widely quoted that show data consumption continuing to grow at 35 to 40 percent a year up until 2021.

Carriers recognize they have no option but to continue to invest at that level to meet the growing needs of the marketplace. Carriers also see a future in the wider applications and revenue sources that Jay mentioned. On top of that, they complement existing capabilities with content, availability and delivery that increase the appetite to use their networks and services, and to consume their content. We will see a continuity of investment, and we might even see a slight pickup.

Brown: In the wireless infrastructure business, on our worst day, we had really good growth, and on our best day, we had really good growth. Within that experience, the return for investors has long been terrific. The reason is because carriers have invested within a reasonable band of activity, a similar amount over many different economic cycles as they follow the consumer and the usage on their networks. The investment they make is justified.

Where carrier capital expenditure budgets are concerned, there’s a long trajectory and runway of investment. At times, maybe we see variations of plus or minus 10 to 15 percent, but I expect to see as much opportunity and growth in the next 10 to 15 years as there has been in the past. The wireless infrastructure business does best when we think about the investment over a long period, rather than trying to judge the right inflection point that may or may not occur in the next six to 12 months.

Stoops: The past 20 years have shown that there’s always more to do on the networks, whether it’s technological change or keeping up with wireless demand. Variations in our customers’ capital spending are purely financial as opposed to operational or anyone feeling like, “Okay, I’m ahead of the game on the network.”

All of us in the wireless infrastructure business would like to see our customers as healthy as possible. I’m optimistic about the current prospects for tax reforms that would be good for our customers. What happened in May with net neutrality could possibly help our customers monetize their networks to maximize the value that a number of other folks in the ecosystem have been somewhat riding on for free.

Those are two important things that will help our customers, who are involved in difficult price wars. I don’t know that the price wars can last forever. It’s hard to believe how much more we receive for our money today compared with what our wireless builds were and the quality of the service three and four years ago. We should all pay more for our wireless service. At least, the people in this room would be happy with that.

Gellman: Another factor is scale. Carriers are trying to gain the scale that would allow them to squeeze efficiencies out, create more free cash flow and use it to invest in the network. An ultimate example could be Sprint and T-Mobile. If they combine, prices will go up and unlimited data plans will go away.

Weisman: Today, two of the four largest carriers are deploying capital, and we’re still receiving an excellent increase in returns and organic growth. If we had three robust carriers building out their networks, we would have much more ability to sell them access to wireless infrastructure.

The other matter is undeployed RF spectrum and network capacity demand that flows from new service offerings in mobile data. The carriers won’t all stop spending capital at the same time. As long as one or two continue to build out, the others will be forced to take steps to remain competitive.

 


The next Wireless Infrastructure Show is scheduled for May 21–24, 2018, in Charlotte, North Carolina. Photography by Don Bishop.

Zinwave, Vertical Bridge Partner on IBW Solution

March 30, 2017 — 

Zinwave and Vertical Bridge have partnered to provide in-building wireless systems. Under terms of a Master Services Agreement, Vertical Bridge will offer Zinwave’s UNItivity wideband DAS as a preferred solution for in-building wireless challenges with Zinwave providing equipment, service, and maintenance capabilities. Vertical Bridge will also directly manage all customer relationships.

The partnership represents a new business model for acquiring in-building wireless infrastructure, allowing customers to pay as an operating expense, opposed to budgeting for it as a capital expense.

“[Vertical Bridge] understands how carriers and private companies have struggled to find a solution to easily implement in-building wireless,” said Scott Willis, president and CEO of Zinwave, “and by offering our UNItivity system to their extensive network, together we can provide a new way to give building tenants the wireless services they expect and want.”

Vertical Bridge plans to offer Zinwave’s UNItivity platform and services to its a portfolio communication sites, 3,000 of which represent real estate building assets.

“By bringing together Vertical Bridge’s extensive portfolio of managed locations and Zinwave’s unique technology platform, we’re able to offer a new solution for in-building wireless communication, which traditionally has been significantly underserved,” said Bernard Borghei, co-founder and senior vice president of operations at Vertical Bridge.

Wireless OTT Will Provide Boost for Towers: Vertical Bridge Execs

Q and A

By J. Sharpe Smith

Senior Editor, AGL’s eDigest

AGL Media Group’s J. Sharpe Smith toured the headquarters of Vertical Bridge, in Boca Raton, Florida and discussed the important issues facing the wireless infrastructure industry with Alex Gellman, CEO and co-founder, and Bernard Borghei, senior VP, operations and co-founder.

What new opportunities do you envision for wireless infrastructure?

Gellman

Gellman

Gellman: Verizon and AT&T are very rapidly moving to use 5G to deploy low-latency, high-definition personalized video Over The Top (OTT). That’s new. They weren’t talking about that last year. That’s a big shift of video to wireless. They did their bench testing and realized that 5G can provide the speed and low-latency to deliver video over a skinny bundle into homes without a truck roll. It’s so much cheaper and so much better for them as a business model.

So there will be pre-5G roll out of fixed point-to-multipoint delivery of Internet and Video, which will pick up at the end of this year, but will happen mostly in 2018-2019. It will be a bridge to the traditional 5G mobility model, which is set for 2020.

Borghei: We are excited to see what AT&T does with OTT, setting the platform for 5G delivery of video content. We view OTT as an opportunity for our broadcast towers to provide space for anyone that wants to provide fixed wireless services. Verizon should continue getting its arms around its content strategy concerning its acquisition of Aol and Yahoo.

What other events do you expect to affect the wireless infrastructure industry in 2017?

Borghei

Borghei

Borghei: It is going to be a transformational year from the megamerger standpoint. The AT&T/Time Warner deal will go through with the new administration. There will be attempts to acquire T-Mobile, which, if successful, would be huge for the industry. Not necessarily negative. We are not nervous about it. As Alex says, a marketplace with four carriers and only two spending money is not as good as a market with three healthy carriers spending money.

Overall, 2017 should be a gradual improvement in leasing over 2016, which saw stronger growth over the second half. Additionally, there are deadlines coming up for DISH to do something with its spectrum.

Gellman: The long term wireless infrastructure demand outlook is good. Even though organic growth has been muted, tower stocks held up because 5G is coming. You are going to need to amend the existing sites, roll out new frequencies and densify the network. All of that is good for towers.

What kind of impact do small cells have on your bottom line?

Gellman:  In the area of densification, the carrier spend, which has been pretty muted in the last few years, is coming. We are hitting our projections coming out of the gate but they are pretty modest projections. Over time you will see it grow. So far, small cell buying has been geographically driven based on traffic and traffic projections. The carriers are looking for bulk answers:  a single company to give them, for example, 300 small cells in Chicago. That does not lend itself to the sites that we have. As the carriers get more specific on the location of their hotspots and they get comfortable with billboards, they will call us if they have a traffic problem in a certain intersection.

Gellman: Shockingly, small cell site deployment is still driven by RF propagation analysis. There is going to be a shift by the carriers where they do their capital deployment based on traffic, more than RF. It is about the location of the high school. What do your sites look like when school lets out? That’s the peak. I guarantee you they need small cells all around those high schools. Where is the Instagram and Facebook traffic? That’s where the carriers are moving. That’s where our billboards come in. We have a pretty good pipeline, but it should increase by an order of magnitude in the next 12 to 18 months.

How will network virtualization affect Vertical Bridge?

Gellman: Where Digital Bridge and Vertical Bridge are focused is on the physical layer of the network. When people talk about network virtualization, that is really the software and the computerization of the network, but there still needs to be a physical layer to get to the cloud. You need antennas, towers, radios, fiber and data centers. That is what Vertical Bridge focuses on, the physical layer of the network. When AT&T talks about virtualization, I think it is terrific. The more efficient the carriers are, the healthier they are, the better.

Outside of your towers, you now have 40,000 assets that you market for wireless facilities, including rooftops and billboards. What need does this fill for your customers?

Borghei : The densification of the heterogeneous networks will drive the need for different types of assets: urban, suburban and rural. When you have indoor solutions handing off to small cells that hand off to macrocells, that’s where having different types of assets complementing our macrocell network is always going to be key for us. Densification is going to take place on all of these different morphologies. The various types of assets we have accumulated in buildings, rooftops, utility attachments and macrocells –– all are part of a turnkey real estate solution.

Borghei: I take it personally when people call us a tower company. We are no longer a tower company. We are a real estate solution provider. We have all these different types of assets to meet the demands of today’s advanced technology leading into 5G and beyond.

Gellman: We bought a lot of suburban towers with a lot of real estate. If C-RAN is to be located at specific sites, we look at marketing the land under our sites for a C-RAN hub.

 

Vertical Bridge Issues Secured Tower Revenue Securities

October 20, 2016 — Vertical Bridge has announced the closing of $196 million initial principal amount of Series 2016-2 Secured Tower Revenue Notes in a private asset-backed securitization transaction.

The Notes were issued by Vertical Bridge CC and were issued in two classes consisting of $174.2 million initial principal amount of Class A Notes and $21.8 million initial principal amount of Class B Notes.  The Notes were priced with an annual yield to expected maturity of 5.25% for the Class A Notes and 7.00% for the Class B Notes.  The Notes were rated at the closing by both Morningstar and Kroll.  The Notes have an anticipated repayment date of October 2021 and final legal maturity of October 2046.

“This issuance is Vertical Bridge’s second securitization in 2016 and reflects the high quality of the radio broadcast towers we have acquired and the long term stability of cash flows resulting from the mission critical role that tower infrastructure plays in the delivery of media and communications.  Together with our founding investors, Digital Bridge, we have been accessing the securitization market for nearly a decade and we anticipate regular ongoing issuances to support the continued growth of our communications infrastructure investments,” said Alex Gellman, CEO and Co-Founder of Vertical Bridge.

The Securities are collateralized by tenant lease payments on a geographically diverse portfolio of 407 radio broadcast tower sites. The proceeds of this offering will be used to fully repay the existing credit facility on these tower sites.

Guggenheim Securities served as Structuring Agent and Bookrunning Manager for the offering.

Vertical Bridge Adds 1,000 Rooftops Through Agreement

By J. Sharpe Smith

Vertical Bridge has signed an exclusive five-year agreement with the RMR Group to market, manage and master lease telecom sites at more than 1,000 RMR-managed buildings. Terms of the transaction were not disclosed.

The RMR Group, which invests in real estate and manages real estate related businesses, has a portfolio of managed assets that includes hotels, travel centers, healthcare, senior living and office properties.

“With the RMR portfolio, there are lots of good buildings with lots of good spots for telecom equipment,” Jim McCulloch, VP real estate, Vertical Bridge, told AGL’s eDigest. “The more high quality relationships we have and the more high quality sites we control, the better we are going to look to the carriers.”

The way the deal works is that Vertical Bridge becomes a tenant of the building when it leases a rooftop space to a carrier, which then becomes Vertical Bridge’s tenant. The recurring revenue is then shared between the building owner and Vertical Bridge. The agreement with RMR is subject to certain performance goals after five years. Even if the relationship were to end with RMR, Vertical Bridge would remain as a tenant on the buildings until its contract with the carrier ends.

Vertical Bridge now has more than 40,000 assets that it can lease to carriers but does not own. Four months ago, Vertical Bridge entered into an agreement to manage and market wireless deployment sites at 250 medical office buildings owned by Welltower.

Before that, in September 2015, Vertical Bridge signed an exclusive multi-year agreement with Clear Channel Outdoor Holdings for the management and marketing of wireless deployment on its billboards and other out-of-home assets in 45 top U.S. markets, including 1,200 digital billboards.

In addition to owning cell towers, agreements to market, manage and master lease rooftops and billboards gives Vertical more assets that help it to compete with larger tower companies, according to McCulloch.

Rooftops are favorable locations for macrocells and small cells, while billboards are mostly likely to be leased for small cells or for the Internet of Things. In general, these sites help Vertical Bridge serve carriers that want to densify their networks.

“Vertical Bridge still responds to search ring requests from the carriers for macrocell placement, but for small cells or IoT, the carriers are more market driven, and we might present them with 20 sites in a given market,” McCulloch said.

Vertical Bridge’s portfolio now stands at over 45,000 owned and/or managed sites including tower, rooftop, billboard, utility attachments and other site locations across the United States. Expect more to come.