June 21, 2016 — We all are aware of the schemes that Google has launched in the last few years, the Project Fi MVNO and Project Loon to mention a couple. Google isn’t necessarily known for partnering so when this feed came across my browser it caught my attention. It has to do with Google partnering with U.S. Cellular, along with Sprint and T-Mobile, on its Mobile Virtual Network Operator platform. While this isn’t news, what isn’t happening with Google is more interesting than what is.
Sprint, T-Mobile and U.S Cellular may be three of the five largest carrier in the United States but they are the bottom three. T-Mobile is, by far, the lowest tier and least reliable of them all. It is the poor man’s carrier and only survives on pricing. Sprint, who has been reinventing itself over and over will continue to try and find a settling point, if they even survive. U.S. Cellular is the smallest of the three and struggling financially.
But what isn’t said is why Verizon and AT&T aren’t on board. Until one or the other, or both sign up with Google, Project Fi hasn’t made the big time. IMHO, that is what it will take for Google to become a real player in the wireless service biz.
Verizon has no issues inking agreements with partners to create MVNOs. They work with most of the nation’s cable operators already. The same goes for AT&T. So one has to wonder why they aren’t chomping at the bit to be part of the Google MVNO pool.